Over 40% of homeowners look at properties online when searching for their new homes. Without a strong real estate marketing strategy, you won't attract tenants. An effective marketing strategy will help your listings stand out from others online.
Not sure how to attract tenants using real estate marketing?
Read on for the top tips you need to start generating real estate owner leads today!
Update Your Website
Your website will operate as the backbone of your real estate marketing strategy. You can use your website to show off properties and generate leads. Make sure your website is fast, mobile-optimized, user-friendly, and secure.
Create more than one way for potential tenants to reach you through your website. For example, you can use forms, pop-ups, or a click-to-call button.
When updating your website, consider using search engine optimization (SEO) marketing. SEO will help your website content rank higher on search engines. When someone searches for New Orleans properties, your listings could appear.
Nearly 70% of all online experiences begin with a search engine. However, only 0.63% of users click on results from the second page. Appearing on the first page of results will help you generate more brand awareness and website traffic.
Know Your Tenants
Before applying the rest of these property marketing tips, define who your ideal tenants are. Understanding your ideal tenants can help you create personalized content. Personalized content will better resonate with your audience.
Consider:
- Age
- Gender
- Pain paints
- Location
- Marital status
- Buying behaviors
- Online behaviors
Gather keyword research to determine what terms your tenants use to find property online. You can use this information to better inform your content marketing strategy.
Create Interesting Content
Diversify your content to appeal to potential tenants based on their needs and interests. For example, you can create blog posts, virtual tours, polls, and quizzes.
Have a promotional strategy to help more people find your content. You can share your content on social media and expand your reach using hashtags. Once people begin commenting on your posts, respond.
Show potential clients you're available for a tour to answer their questions in person.
Share Eye-Catching Photos
Hire a professional photographer to take photos of your properties.
Professional photos will help your listings stand out online. Otherwise, people might scroll by your listings without looking further.
You can use these photos to create virtual tours and other marketing materials.
Work With a Pro
You don't have to apply these real estate marketing tips alone. Instead, hire a property management company this year. In addition to helping with daily responsibilities, they can also market your property.
A professional team will understand more effective real estate marketing methods. They can help you reach potential tenants online.
With their help, you can attract tenants to your New Orleans properties before anyone else gets the chance.
Improve Your Property Marketing Strategy Today
A strong property marketing strategy will help you attract tenants to your New Orleans listings. Use these property marketing tips to get started. Otherwise, work with a property management company.
With help, you can generate more revenue from your properties this year.
Eager to get started? Contact us now to discuss your marketing needs.
